The Privacy Policy of the National Museum of Photography "Marubi" (MKFM) uses and processes data from visitors, customers and users on the website and on all official social networks of the museum.

MKFM may change this policy from time to time through updates to this page. You should regularly check the site regarding the above.

MKFM is committed to ensuring that your privacy is protected.
It operates under the rules of Law No. 27/2018 "On Cultural Rights and Museums" as well as Law No. 35/2016 " For Copyright and Other Related Rights ", respecting the rights and privacy of people according to Law No. 9887 dt 10.03.2008 "On the protection of personal data"

Data protection is based on:
a) Processing in a fair and legal manner;
b) Collection for specific, visible, legitimate purposes and in their processing in the realization of these purposes;
c) Limit number of data, which must be related to the purpose of processing and not exceed this purpose;
d) The accuracy that the data must have and, where necessary, must be updated by taking all reasonable steps to delete or correct inaccurate or incomplete data, in relation to the purpose for which they were collected or for which are further processed;
e) Keeping it in a form that allows the identification of data subjects for a time, but not longer than is necessary for the purpose for which they were collected or further processed.

Every person has the right of access. Upon written request, he may receive:

a) confirmation of whether personal data is being processed or not, information on the purpose of processing, on the categories of processed data and on the recipients and categories of recipients to whom the personal data is disseminated;
b) in an understandable form, personal data and available information about their source.

The controller, within 30 days from the date of receipt of the request, informs the data subject or explains to him the reasons for not providing the information.
Any person who claims that their rights, freedoms and legitimate interests for personal data have been violated, has the right to complain at all administrative levels.
After this appeal, in accordance with the Code of Civil Procedure, the data subject may appeal to the court.
In case the data subject has filed a complaint, MKFM has no right to change the personal data until the final decision is issued.

This website, published at and in various subdomains (eg, is compiled and continuously updated by the museum staff. However, the servers on which the site is hosted are not owned by MKFM, so MKFM makes no guarantee that this website is virus-free, nor that it will be accessible at all times or that it will always be in perfect working order.

Non-public images and text on this site are protected by copyright, with MKFM as the copyright owner of the photographic and written material. The simple fact that this website contains images and texts does not necessarily mean that MKFM grants the freedom or license to publish or reproduce them. MKFM brands and logos are protected under National Trademark Law. Unauthorized use of these trademarks and logos is prohibited.

This privacy policy covers all products or activities under the MKFM umbrella.

If you have any questions or concerns about this policy, please use the contact information at the bottom of this material.


  • What kind of information do we collect and process?
  • What do we use your personal data for?
  • How do we collect your data?
  • Information from third parties
  • What are the legal grounds for processing your personal information?
  • Provision of explanatory information to third parties
  • How and when can you withdraw your consent?
  • How long do we keep your personal information?
  • What are your rights under data protection laws?
  • Security
  • Cookies
  • Changing or removing your personal data
  • Contact us regarding this privacy policy and personal details
  1. What kind of information do we collect and process?

When you are browsing our website
We collect data using Google Analytics that tracks the behavior of our visitors to our website which provides insight into ways we can improve the usability of our website. This information is also used to regenerate advertising campaigns on social media (Facebook, Instagram, Youtube, Vimeo) and Google (Display Network, Search, etc.) and is used for internal reporting purposes. Google Analytics uses cookies to track this information, but Google Analytics maintains anonymity in accordance with the GDPR (General Data Protection Regulation). By not accepting our cookies, all parts of the website will remain at your disposal, but your details and behavior will be excluded from the tracking or purpose as outlined above.

E-mail lists
In order to subscribe to our email list, you must provide your email address, first name, last name, city, country of residence and telephone number. By registering, such as through the website of the MKFM, during the activities or during the visit to the museum, we record your data after your confirmation before adding you to our e-mail list. You can set your preference for emails in English or Albanian. You can also unsubscribe at any time. The option to do this is at the bottom of every email you receive from us. By unsubscribing, you withdraw information only for the specific email list you subscribed to. For a complete overview of your subscriptions and to request the removal of data from all museum databases, please complete the form to request the amendment or removal of your details stored in MKFM.

Buying tickets online
During the online ticket purchase process, you may be asked to provide more information including your name, email, billing address and payment information. is not managed by MKFM, but like any external partner involved, they operate in compliance with the GDPR. Purchase details will remain stored and centralized in their CRM and CMS system.

Delivery of materials to MKFM
When you send us materials for exhibitions or similar activities, you will be asked for information about the content and authorship of the material. MKFM will retain your materials for research purposes and will occasionally remove materials from the database. In case your work submission is not relevant or out of date for consideration by MKFM, do not contact us for a replacement, but send your latest relevant work to be reviewed by us.

Visit to the exhibition spaces
When you visit the National Museum of Photography "Marubi" or other places where MKFM may hold events, your image may be used for promotional purposes. In the event that you find yourself included in photographs against your will, you may request their removal by using our email communication method. MKFM will withdraw the publication of that image and confirm the removal of the original file for future use.

What do we use your personal data for?
We use your personal data, including any of the data listed above, for the following purposes:

MKFM mainly uses email as the main method of communication. As standard, we send out a regular newsletter which usually contains information about our current and upcoming exhibitions, talks and events. The content and layout of our emails may change and you are welcome to update your preferences or unsubscribe altogether at any time.


  • We use saved data from subscriptions, bookings or visitors to create a profile of our audience in order to provide you with tailored information and services by email in the future, develop new products and services and review and improve current products and services.

Our website collects some anonymous information about you automatically as you navigate through the site. This information is used to help us monitor how you and other visitors use the site, allowing us to provide an improved service across the site.

The CCTV security system at MKFM has been installed for the safety of visitors and the safety of exhibited works. Footage is retained and stored for 28 working days and then automatically deleted from the system, unless the footage is required for evidentiary purposes. In this case, it is possible for MKFM to make the footage available to authorities such as the state police. The people involved will be informed immediately by MKFM regarding the procedure.

How do we collect your data?

We collect different information about you in several ways:

Information you provide to us
When you buy tickets, subscribe to automatic notifications through our e-mail, search for material from our archives or publications, come to the reception to request various services, leave your impressions in the designated areas of social networks or the website, or make donations to your personal photo archives, we will store the personal information you give us such as your name, email address, postal address, telephone number and in certain cases your ID card details.

Automated Technologies or Interactions
As you navigate our website, we may automatically collect technical data about your devices, browsing modes or interfaces. We collect this personal data using cookies and other similar technologies.

  1. Information from third parties
    From time to time we receive information about you from third parties as defined below:

Analytics providers like Google

Social and advertising networks such as Facebook

Information search providers such as Google AdWords

  1. How and when can you withdraw your consent?
    We rely on your consent to process your personal data, but if you at any time wish to change or remove your personal data, you can do so by contacting us at our email address.

  2. How long do we keep your personal information?
    Depending on the level of information we have about you and the purposes for keeping this information, it will be determined how long the data will be kept.

  3. What are your rights under data protection laws?
    Below is a list of the rights that all individuals have under data protection laws. They do not apply in all circumstances. If you want to use any of them, we will let you know if they are applicable or not.

The right to be informed about the processing of your personal information;
The right to correct your personal information if it is incorrect and to complete incomplete information;
The right to object to the processing of your personal information;
The right to restrict the processing of your personal information;
The right to delete your personal information;
The right to request access to your personal information and to receive information about how we process it;
The right to move, copy or transfer your personal information

Your right to object
You have the right to object for certain purposes to the processing of your data, in particular to data processed for direct marketing purposes and to data processed for certain reasons based on our legitimate interests. You can contact us using our email address.

No fee is usually required
You do not have to pay any fees to view your personal information (or to exercise any of your other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Otherwise, we may refuse to fulfill your request in these circumstances.

What can we need from you?
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who is not entitled to receive it. We may also contact you to request further information about your request to speed up our response.

Time limit to respond
MKFM is legally obliged to respond to and resolve all legitimate requests within one month, starting from the date your request was made via email. In the event that our response may take more than a month, we will notify you in advance and keep you updated.

  1. Security
    We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place appropriate physical, electronic and other procedures to store and secure the information we collect online or through the other means mentioned above.

  2. Cookies
    A cookie is a string of text information that a website transfers to your browser's cookie file in your computer's memory so the website can remember who you are. A cookie usually contains the name of the domain from which the cookie came, the 'lifetime' of the cookie and a value, usually a randomly generated unique number.

This site uses different types of cookies. We use Preferences and Statistics cookies.

Necessary cookies help make a website usable by enabling basic functions such as site navigation and access to secure areas of the website. The site cannot function properly without these cookies.

Preferences cookies enable a website to remember information that changes the way the site behaves or looks, such as your preferred language or the region you are in.

Statistical cookies help site administrators understand how visitors interact with websites by collecting and reporting information anonymously.

By accepting our cookie policy, you consent to our use of this information.

Managing cookies in your browser

Most internet browsers allow you to control the cookies stored on your computer through your browser settings. You can choose to remove or block cookies at any time by adjusting your browser settings, but in some cases, this may affect your experience on our website.
To learn more about cookies, including how to see what cookies have been stored and how to manage or delete them, visit

This privacy policy is effective as of October 15, 2020.

For the above, contact us via email or our phone number as follows:

Phone: +355 22 400 500
Mobile: +355 68 907 1797